Shah Rukh Khan in ODI World Cup campaign. The official campaign of the World Cup has started. ICC released a new video 77 days before the tournament to bring the madness of one-day cricket to everyone. Bollywood king Shah Rukh Khan has taken a major role in promoting the World Cup. ICC Chief Executive Geoff Allardyce said the campaign is to spread the true joy of one-day cricket to everyone. BCCI Secretary Jai Shah wants to surprise everyone by giving world class competition. He also hopes that the successful organization of the event will increase interest in cricket among the new generation.
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A World Cup holds the whole world together. During the one-day World Cup, the fans faced many exciting moments throughout the day. That is shown in the India World Cup video. The two-time champions want to surprise the whole world with this World Cup. So Bollywood and cricket have come together in the campaign.
The 13th edition of the World Cup will begin in Ahmedabad on October 5. Before that, the host India has started campaigning with a bang. The World Cup campaign is named ‘It Takes One Day’. It has been named so due to the fact that Gantha is a source of fans from all over the world. The ‘Navars’, i.e. the nine emotions that fans experience while watching a cricket match, have been highlighted by the ICC.
Shah Rukh Khan is the king of beaut in the lead role. Also featured in the ad campaign are former cricketers JP Duminy, Dinesh Karthik, Shubman Gill, former England captain Eoin Morgan, Muttiah Muralitharan, Jonty Rhodes and Jemima Rodriguez. Various moments of the previous World Cup are shown in a video.
Since it is a one-day match, the catchline of the World Cup is ‘It Takes One Day’. Nine different emotions can be seen among the fans on this one day. According to the ICC, when watching a cricket match, people experience nine emotions – pain, courage, glory, joy, emotion, strength, pride, pride and awe.
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ICC Chief Executive Geoff Allardyce said this campaign is to spread the true joy of one-day cricket to everyone. BCCI Secretary Jai Shah’s goal is to give the world championship.
Geoff Allardyce said, ‘Cricket and cinema are both the lifeblood of the people of India. So we want to bring the World Cup madness to more people by combining the two. A cricketer or supporter has to go through nine types of emotions in one-day cricket. That is what we have given importance to.
Joy Shah said, “There are great moments and hard-fought battles in one-day cricket.” The color of the match changes from time to time. We want to present a world-class competition, from which the heroes of the next generation will emerge.
Along with cricketers and Bollywood stars, Sudhir, a well-known face and supporter of the cricket field, has also been placed in the video.