Luxury Italian brand Dolce & Gabbana has released a perfume for dogs named after the co-founder’s own pet.
Fefe is alcohol free and the firm says it has been safety-tested and approved by vets.
The €99 (£85) fragrance is described as an “olfactory masterpiece” featuring ylang ylang, musk and “creamy undertones” of sandalwood.
The bottle features a 24-carat gold-plated paw print and is said to be inspired by “the unwavering love for Domenico Dolce’s loyal companion, Fefe”.
The company’s marketing says it offers “a touch of opulence, making every walk a fragrant and fashionable affair”.
Domenico Dolce co-founded D&G with Stefano Gabbana in 1985, turning it into one of the world’s most famous luxury brands.
Other companies, such as pet grooming firms, also sell dog perfume at a much cheaper price but it’s believed to be the first time a big fashion house has released one.
Read more from Sky News:
Gender row boxer says gold would be ‘best response’
Strictly Come Dancing 2024 reveals first contestant
Keep up with all the latest news from the UK and around the world by following Sky News
Fefe is available online and in Dolce & Gabbana stores.
Fragrance for humans should not be used on animals as the chemicals can cause irritation and may be unpleasant for them, especially for dogs with their extremely sensitive sense of smell.